WIVES OF THE SKIES

                                    GAINING FESTIVAL ADMISSIONS for a SHORT FILM                                

"T-B-D"

                                                                    -Honey Lauren, filmaker

 

 

BACKGROUND

 

  • WIVES OF THE SKIES is a short film about the constraints on women as told through the eyes of two flight attendants and the young man who falls for them. It’s set in the 1960s.

 

  • female director of two previous shorts, and is a known actress with over 80 tv-film-commercial credits. 

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  • The target market is in film festivals & industry decision-makers



 

 

CHALLENGES

 

  • Public screening would preclude festival participation. 

 

  • Short film

 

  • Controversial subject material

 

 



 

 

SOLUTION

Rapid marketing campaign development using paid and organic social media, combined with cast & crew event in lieu of a premiere screening to maintain festival integrity. 



 

 

APPROACH & STRATEGY

 

  • Brand differentiating

    • Director

    • Producer

    • Actress

    • Icon of Alternative Films

 

  • Websites

    • Film “Wives of the Skies”

      • Festival friendly display

    • Honey Lauren Professional Brand

      • Displays acting, directing, & writing profession

    • IMDB Ranking

 

  • Social media management strategy

    • Instagram - Film (tag to the client as director)

    • Facebook - Film page (tags to clients personal brand)

    • Co-marketing with influencers, cast, & crew

    • Promoted Posts

 

 


 

RESULT

  • Partial implementation by the client

  • Increased festival acceptance

  • Awards recognition

 

 

YOUR BRAND

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