WIVES OF THE SKIES

                                    GAINING FESTIVAL ADMISSIONS for a SHORT FILM                                

"T-B-D"

                                                                    -Honey Lauren, filmaker

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BACKGROUND

• WIVES OF THE SKIES is a short film about the constraints on women as told through the eyes of two flight attendants and the young man who falls for them. It’s set in the 1960s.

• female director of two previous shorts, and is a known actress with over 80 tv-film-commercial credits. 

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• The target market is in film festivals & industry decision-makers

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CHALLENGES

• Public screening would preclude festival participation. 

• Short film

• Controversial subject material

SOLUTION

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Rapid marketing campaign development using paid and organic social media, combined with cast & crew event in lieu of a premiere screening to maintain festival integrity. 

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APPROACH & STRATEGY

• Brand differentiating

  • Director

  • Producer

  • Actress

  • Icon of Alternative Films

• Websites

  • Film “Wives of the Skies”

    • Festival friendly display

  • Honey Lauren Professional Brand

    • Displays acting, directing, & writing profession

  • IMDB Ranking

• Social media management strategy

  • Instagram - Film (tag to the client as director)

  • Facebook - Film page (tags to clients personal brand)

  • Co-marketing with influencers, cast, & crew

  • Promoted Posts

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RESULT

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• Partial implementation by the client

• Increased festival acceptance

• Awards recognition

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YOUR BRAND

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