WIVES OF THE SKIES
GAINING FESTIVAL ADMISSIONS for a SHORT FILM
"T-B-D"
-Honey Lauren, filmaker
BACKGROUND
-
WIVES OF THE SKIES is a short film about the constraints on women as told through the eyes of two flight attendants and the young man who falls for them. It’s set in the 1960s.
-
female director of two previous shorts, and is a known actress with over 80 tv-film-commercial credits.
-
The target market is in film festivals & industry decision-makers
CHALLENGES
-
Public screening would preclude festival participation.
-
Short film
-
Controversial subject material
SOLUTION
Rapid marketing campaign development using paid and organic social media, combined with cast & crew event in lieu of a premiere screening to maintain festival integrity.
APPROACH & STRATEGY
-
Brand differentiating
-
Director
-
Producer
-
Actress
-
Icon of Alternative Films
-
-
Websites
-
Film “Wives of the Skies”
-
Festival friendly display
-
-
Honey Lauren Professional Brand
-
Displays acting, directing, & writing profession
-
-
IMDB Ranking
-
-
Social media management strategy
-
Instagram - Film (tag to the client as director)
-
Facebook - Film page (tags to clients personal brand)
-
Co-marketing with influencers, cast, & crew
-
Promoted Posts
-
RESULT
-
Partial implementation by the client
-
Increased festival acceptance
-
Awards recognition
YOUR BRAND
Experience the powerful insights from Empower Web Marketing's unique focus-group market research for your brand by arranging a complimentary call.