• Understand Your OBJECTIVES
• Drive that VISION
• Remove OBSTACLES
• Deliver CONTENT & CREATIVE
• IMPLEMENT a site you love
Whatever your current starting point,
we will drive the design, content creation,
visuals, & SEO for your site,
delivering a beautifully designed
custom website that produces results for you.
What do you want your website to do and achieve for you?
generate sales, leads, brand awareness, downloads, members
-This is your objective
Who are you trying to reach?
Consumers, businesses, demographics
-They are your target
What do you want them to do?
Buy, join, subscribe, download, call
-These are your CTA's
You may not know all the answers and details for these questions yet, but that's OK. Our skill at recognizing the bigger picture of your business process, rather than just the site design, will get you going with your site and on track.
The LOOK, STRUCTURE, & USER EXPERIENCE
Getting the look and feel of your site right to attract, engage, and prompt visitors to act.
We create the first visual draft for your feedback at this point, so you can see:
Images & Graphics
Menu & Site Structure
These visuals establish your initial visitor impression point as we strategically craft your site layout and position your brand.
IMPACT, ENGAGEMENT & ACTION
Creating well-written copy is a must and doing all the writing yourself can be daunting, which is why this is the point many people stall in the process of getting their website up.
We solve this for you by crafting original content with compelling narrative leading visitors through your site and inspiring them to act, while improving your site ranking.
Today, good copy is more than just features and benefits, along with some tech specs. It is complex, and our deep level of copywriting expertise means your site copy:
Leads into a call-to-action
Integrates with graphics
Enhances your search ranking (SEO)
IMAGES, GRAPHICS & VIDEO
Visual elements are the details of the visual themes we crafted during the Layout stage of our process. By using the right pictures, graphics, and video, you significantly improve your engagement when done right.
Proactive is the goal
Not just a place-holder
Tells your brand story
Improves SEO ranking
Unique and original visual elements are created specifically for your site, supporting your brand goals and visitor experience.
Another live site draft is delivered, and our experience and your input ensure your site's visual graphics are an asset you have that your competitors don't.
ENGAGEMENT, RELEVANCE & RANKING
Search algorithms are increasingly sophisticated and the days of ranking through keyword stuffing and hacks are long gone. Today's strategy is about:
Proper site structure
Visitor session length
Relevance to search questions
At this stage in the process, your site already meets these objectives because we include these elements in our strategy for you from day one.
With all your site elements now developed and in place, we do a final SEO optimization using research & testing, along with submitting the sitemap to Google and other search engines.
Now we connect your domain name, and you are ready to launch your live site!